π Category: Branding
π Marketing Discipline: Brand Marketing
π Type: Matrix
πΎ Output Format: Notion
π Framework Origin: CIM
π Return to Framework Library
π‘ The Offer Positioning Cube helps visualize the clarity and urgency of your offer across multiple touchpoints.
Inspired by CIMβs brand positioning logic, it forces you to evaluate how desirable, specific, and timely your offer appears to your target audience β and where it falls flat.
β£
β£
β£
β£
β£
Urgent | Not Urgent | |
Clear | π₯ Convert Now | π€· Maybe Later |
Not Clear | π€ Confused Rush | β No Action Taken |
π Duplicate the Offer Cube Template
π§ Related: Hero, Hub, Hygiene Builder
π Based on: CIM Brand Positioning Frameworks