📁 Category: Strategy
📌 Marketing Discipline: Growth Marketing
📐 Type: Tracker
💾 Output Format: Notion
🎓 Framework Origin: LSS + Demand Curve
💡 Use this tracker to plan, execute, and analyze growth experiments using a Lean Testing approach. It ensures that every experiment is goal-driven, measurable, and reviewed for continuous iteration.
Built on Demand Curve’s rapid testing methodology and Lean Six Sigma DMAIC logic, this tool helps you avoid vanity metrics and zero in on validated growth levers.
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Experiment Name | Hypothesis | Metric | Outcome | Decision |
New Landing Page Test | “If we simplify copy, bounce rate will drop” | Bounce Rate | -12% | Scale |
Referral CTA Variation | “Adding urgency increases shares” | Referral Clicks | +6% | Refine |
Email Subject A/B | “Emoji increases open rate” | Email Open Rate | +0.5% | Discard |
📎 Resources & Links
- 🔗 Duplicate the Notion Tracker Template
- 🔄 Pair with: Growth Funnel Builder
- 📘 Based on: Demand Curve Growth Testing SOP + LSS Experiment Cycles