Category: Messaging | Type: Planner | Format: Notion Table + Toggle Blocks | Origin: MuseOS (CIM + Funnel Optimization Logic)
Sequence Name | Email # | Subject Line | Goal | Trigger | Send Delay | CTA | Status |
Welcome Series | 1 | Welcome to MuseOS | Introduce Brand | New Subscriber | 0 days | Read Intro Guide | ✅ |
Welcome Series | 2 | Unlock Your Tools | Drive 1st click | Email #1 Opened | +2 days | Access Control Panel | ✅ |
Nurture Series | 1 | Behind the System | Build trust | 5 days post-subscribe | +5 days | Read Founder's Note | ⏳ |
Re-Engage Flow | 1 | We Miss You 🥲 | Win back inactive | No open in 14 days | Immediate | Visit Dashboard | 🔴 |
Product Launch | 1 | The Upgrade is Here | Promote new tool | New release event | Scheduled | Try it Now | 🟡 |
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Planner Checklist
Every sequence mapped by goal
Send delays aligned with CX pacing
CTA buttons consistent with brand logic
Emails export cleanly for backup or PDF use
Avoid spammy formats or hard-selling language
Win95 tone optionally added (if desired for MuseOS flavour)
Email | Open Rate | CTR | Unsub Rate | A/B Test Results | Notes |
Welcome #1 | 64% | 14% | 0.3% | A won (shorter subject) | Great first impression |