🔍 AUDIT METHODOLOGY

Systematic Content Assessment

• Performance metrics analysis across all platforms
• Content categorisation by type, format, and engagement
• Quality scoring system using standardised criteria
• Gap analysis identification for content opportunities
• ROI assessment per content piece and category

DMAIC Integration - DEFINE Phase

• Define content audit scope and objectives
• Establish performance benchmarks and success criteria
• Identify key content categories and formats for analysis

Tesla Case Study Application

How we conducted systematic content audit for Tesla's internal communications (19 engineers) to identify high-performing content formats before implementing optimised workflow systems.

📊 AUDIT MATRIX STRUCTURE

Content Performance Categories

HIGH PERFORMERS - Top 20% engagement content MODERATE PERFORMERS - Middle 60% baseline content

UNDERPERFORMERS - Bottom 20% requiring optimisation EVERGREEN CONTENT - Consistent long-term performance TRENDING CONTENT - Time-sensitive high engagement

Content Classification System (.exe)

• Video_Content.exe - Short-form, long-form, live content analysis
• Image_Posts.log - Static visuals, carousels, infographics performance
• Text_Content.txt - Captions, standalone posts, engagement copy
• Interactive_Content.sys - Polls, questions, user-generated content

DMAIC Integration - MEASURE Phase

• Quantify content performance across all metrics
• Establish measurement systems for ongoing tracking
• Create baseline performance standards

📈 PERFORMANCE METRICS FRAMEWORK

Engagement Quality Assessment

• Reach vs Impressions ratio - Content distribution efficiency
• Engagement rate calculation - Meaningful interaction percentage
• Save/Share ratio - Content value and virality potential
• Comment quality analysis - Audience sentiment and engagement depth
• Click-through rates - Action-driving content effectiveness

Platform-Specific Metrics

Instagram_Analytics.exe

• Story completion rates and interaction metrics
• Reel performance vs static post comparison
• Hashtag effectiveness analysis

LinkedIn_Performance.log

• Professional engagement quality assessment
• Lead generation content identification
• Industry-specific content resonance

TikTok_Insights.txt

• Algorithm compatibility scoring
• Trend integration effectiveness
• Gen Z engagement psychology application

DMAIC Integration - ANALYSE Phase

• Root cause analysis of underperforming content
• Identify patterns in high-performing content
• Competitive content gap analysis

🎯 CONTENT CATEGORISATION SYSTEM

Content Pillar Analysis

• Educational Content - How-to, tutorials, industry insights
• Behind-the-Scenes - Process, team, authentic moments
• User-Generated Content - Community engagement, testimonials
• Promotional Content - Product/service features, offers
• Entertainment Content - Trends, humour, lifestyle

Content Format Performance

Visual Content Hierarchy

• Video content (Crayo AI optimised)
• Carousel posts with multiple touchpoints
• Single image posts with strong visual appeal
• Text-based posts with strategic formatting

Day-to-Day Application

Weekly Content Audit Routine

• Monday: Previous week performance analysis
• Wednesday: Mid-week trend identification and adjustment
• Friday: Weekly performance summary and next week planning

🔧 AUDIT TOOLS & TEMPLATES

Content Assessment Templates

Performance_Scorecard.exe - Standardised content rating system Engagement_Calculator.log - ROI and performance metrics Content_Gap_Analysis.txt - Opportunity identification matrix Optimisation_Tracker.sys - Improvement implementation monitoring

Quality Control Checklists

• Brand consistency verification across all content
• Message alignment assessment with business objectives
• Visual quality standards compliance check
• Platform optimisation formatting and specifications

DMAIC Integration - IMPROVE Phase

• Content optimisation strategy development
• Underperformer improvement protocols
• High-performer scaling methodology

📋 AUDIT EXECUTION PROCESS

Pre-Audit Preparation

Audit Implementation

Post-Audit Optimisation

DMAIC Integration - CONTROL Phase

• Ongoing content performance monitoring
• Quality assurance and brand consistency maintenance
• Continuous improvement cycle implementation

🎯 Tesla Case Study: Content Audit in Action

Challenge: Tesla’s internal team communications lacked systematic performance measurement Approach: Applied Content Audit Matrix to identify high-performing communication formats Implementation: Systematic categorisation and performance analysis of internal content Results: Identified optimal communication formats leading to improved team coordination and workflow efficiency Outcome: 15% improvement in team communication effectiveness through data-driven content optimisation

📊 OPTIMISATION RECOMMENDATIONS

High-Performer Scaling Strategy

• Content format replication across platforms
• Timing optimisation based on performance data
• Audience targeting refinement using engagement insights
• Creative element identification for future content

Underperformer Improvement Protocol

• Root cause analysis of poor performance
• A/B testing implementation for improvement strategies
• Content refresh and repurposing opportunities
• Platform-specific optimisation adjustments

Content Calendar Integration

• High-performer scheduling during peak engagement times
• Content mix optimisation based on audit insights
• Seasonal and trending content integration planning
• Performance tracking and continuous improvement

This Content Audit Matrix ensures systematic, data-driven content optimisation that maximises engagement, improves ROI, and maintains consistent brand quality across all social media platforms whilst applying Lean Six Sigma principles for continuous improvement.